Serein Journal of Marketing Studies & Statistical Research(SJMSSR) is an open access double blind peer-reviewed journal) that publishes theoretical and empirical research papers and welcomes outstanding research papers in Service Marketing, Direct Marketing, Consumer Behavior, Marketing Research, Marketing Strategy, Product Development and Management, Relationship Marketing, Network Marketing, Evangelism Marketing, Brand Management, Marketing Communication, Public Relations, Sales Management, Business Communication, Statistics, Probability and other related areas.